Ricardo Semler headlines the Corporate Rebels Summit 2026. Amsterdam, 19–20 November.

Explore the summit →

Moving To Self-Management? First Answer These Questions!

Pim de Morree
Written by Pim de Morree December 11, 2019

Recently, we wrote a widely shared blog post on how to implement self-management. We discussed some approaches we have seen around the globe. Choosing the right one requires answers to some vital questions. Here, we discuss some of them.

microphones

1. Team coach

In many self-managing organizations, team coaches play a crucial role. They might support teams to become better at, for example, conflict-handling, giving feedback, measuring and improving team performance, or the distribution of tasks.

The team coach's role - however - is not about decision-making, task distribution, or other traditional manager-like activities. The role is one of support. And in self-managing organizations, it's a vitally important role.

So, what are some of the considerations when designing the role of coaches?

What will coaches be responsible for?

Will they provide support only when teams ask for it? Or can they initiate unsolicited support? Will they be involved in improving the self-managing organization (they have a good overview of the problems and challenges)? Will they assist individual employees? Or will the teams do this themselves?

How many coaches are needed?

How many coaches will be available to support the teams? At home-care nursing organization Buurtzorg, there are about 25 coaches to support ~1,000 self-managing teams. (That’s one coach per 40 teams.) Astrid Vermeer and Ben Wenting (two experts on self-managing teams) wrote in "Self-Management: How it does work" that every coach should allocate 2 hours per week to each team. "This includes individual contact, phone calls, answering emails, and so on".

During implementation, teams need more support—around 2 to 4 hours per team per week. Astrid and Ben offer an interesting warning about the "span of coaching". "Experience shows that a coach should definitely not coach too few teams. [...] If a coach has only a few teams, and still wants to be 'useful', then he/she runs the risk of interfering with teams too much".

Sounds strange, but consistent with what we've seen around the globe.

Will coaches be attached to teams?

Will coaches be attached to teams? Or can teams select from a group of coaches? The benefit of attached coaches is that they develop a deep understanding of specific teams and individuals. On the other hand, it can be beneficial to have teams select a coach from a group of available coaches. For example, the team itself can decide which coach they prefer to work with for a specific challenge.

2. Team set-up

There are options. In some organizations, it makes sense to organize by geography. (e.g. Buurtzorg teams focus on one neighborhood). In others, it's better to organize around clients (e.g. at FAVI, where their ‘mini-factories’ are organized around clients like FIAT or BMW). Others organize around products or services (e.g. financial consulting firm Finext). And some find a combination of the above works well (e.g. white goods company Haier).

In other words, it depends on the kind of business you are in, and what aspects you prioritize. Consider all the options.

3. Decision-making

How will decision-making work, within and across teams? Will they use the advice process to boost initiative-taking? Or will they seek consensus? And how will they come to joint decisions? Via a democratic process? Or consent-based decision-making? Check out our blog post on the variety of decision-making processes.

4. Performance assessment

How will team performance be assessed? Should each be able to compare their performance with other teams? If so, metrics like throughput, customer satisfaction, the number of complaints, or revenue are used. Once again, this is dependent on the type of teams and the type of organization. Most important is that teams can easily assess their own performance data. This helps them improve and grow.

Some organizations use comparisons to motivate staff. They promote a bit of competition by benchmarking performance against the average, or other teams. More information on how pioneers assess team performance can be found in this article.

Just a start...

For many organizations, other things should be considered before adopting self-management. For example, role distribution within the teams, the ground rules of how teams will collaborate, and how the transformation is going to be made (i.e. team by team or all at once). In short, there is much to think about. But these considerations are - according to us and the pioneers - the most vital ones.

Written by Pim de Morree
Pim de Morree
As co-founder of Corporate Rebels I focus on: researching, writing, speaking, and building our company.
Read more
Read more
Sep 07, 2026
How to build a customer centric culture: five steps from bosch and vkusvill
Joost Minnaar Written by Joost Minnaar
Kazuma Tateishi drew it decades ago.A loop. A vicious spiral that every big company slides into as it grows. He called it big-business…
Read more about How to build a customer centric culture: five steps from bosch and vkusvill
Aug 10, 2026
Fearless leadership: what happens when a CEO tears up the org chart at peak performance
Pim de Morree Written by Pim de Morree
In 2014, Var Group was an Italian IT company with €154 million in revenue and 700 people on staff.Last year, it reached €909 million with…
Read more about Fearless leadership: what happens when a CEO tears up the org chart at peak performance
Jul 27, 2026
The decentralized organization: lessons from 3 German pioneers
Joost Minnaar Written by Joost Minnaar
Last week I spent a few days in Germany's Rhein-Ruhr area, in the middle of a 39°C heatwave, visiting three pioneering decentralized…
Read more about The decentralized organization: lessons from 3 German pioneers
Jun 29, 2026
Holacracy disadvantages: honest criticism and challenges of an innocent framework
Joost Minnaar Written by Joost Minnaar
Last week a topic stuck with me long after the Masterclass session ended.The case we discussed was Viisi, the Dutch financial firm that has…
Read more about Holacracy disadvantages: honest criticism and challenges of an innocent framework
Jun 01, 2026
Role ambiguity: 60 years of research reveals why unclear expectations destroy performance
Joost Minnaar Written by Joost Minnaar
A massive new meta-study just dropped in the Journal of Organizational Behavior.Gargi Sawhney and colleagues synthesized 60 years of role…
Read more about Role ambiguity: 60 years of research reveals why unclear expectations destroy performance
May 18, 2026
Sociocracy 3.0 examples: what a prison, a bank, and an outdoor retailer taught us
Joost Minnaar Written by Joost Minnaar
Last week around this time we were in Zurich, Switzerland. Three visits to pioneering organizations. A local gathering with over 140…
Read more about Sociocracy 3.0 examples: what a prison, a bank, and an outdoor retailer taught us
Read all articles

Download: Free Guide

Unlock our in-depth guide on trends, tools, and best practices from over 150 pioneering organizations.

Subscribe below and receive it directly in your inbox.

    We respect your privacy. Unsubscribe at any time.