Most companies run on a fraction of their people’s potential.
In their new book, bestselling authors Joost Minnaar and Pim de Morree show how to switch on the potential most companies leave untapped. The result: deeply human companies where people and results thrive.
Four ways we’re brilliant at working together.
There are four ways human beings are brilliant at working together. We share with family and never send the bill. We take turns buying rounds with friends. We negotiate with strangers, then shake hands. And when the fire alarm goes, we follow the person in charge. Each is a deeply human, natural response.
Yet, most companies only rely on the last one. The other three stay switched off from nine to five, and a great deal of talent is lost along the way.
Work today runs on judgement, creativity and trust, and with AI rewriting jobs, the old model is showing its limits. The hopeful news is that the other three ways are already in all of us. A growing number of companies have learned to build on them, running on equality, on markets or on community.
In The Four Ways to Run a Deeply Human Company, Joost Minnaar and Pim de Morree take you inside the companies that have already made the switch, and show how leaders at every level can do the same.
Read the opening chapter free →Joost Minnaar and Pim de Morree
Joost and Pim, founders of Corporate Rebels, have visited more than 300 pioneering organizations to see how these ideas work in the real world. To practice what they preach, they buy traditional companies and transform them into deeply human ones.
Joost Minnaar
Co-founder, Corporate Rebels
Joost trained as a scientist, earning a master’s in nanotechnology at the University of Barcelona, before turning that rigor on how organizations really work. He is doing PhD research at VU Amsterdam, and co-authored Harvard Business School and INSEAD teaching cases. He leads the research behind Corporate Rebels and this book.
Pim de Morree
Co-founder, Corporate Rebels
Pim is running a global membership network of pioneering organizations in more than 30 countries, and co-founded a company that buys traditional companies and transforms them into deeply human ones. He turns a decade of research into keynotes for leaders around the world, from boardrooms to the biggest stages in management.
Pioneering organizations visited
Copies sold of their first book
Thinkers50, the “Oscars of management thinking”
Among the many outlets that have featured their work
Lunchboxes, Blood Feuds and No Bosses
Read the opening chapter free. Join the waitlist and we’ll email it right away, then keep you up to date on The Four Ways to Run a Deeply Human Company as we get closer to publication on March 2, 2027.