Who we are
to corporate rebels.
In 2016, Joost Minnaar and Pim de Morree left their corporate careers and started visiting organizations that work differently. Ten years, 200+ organizations, and six continents later, their work is taught as case studies at Harvard Business School and INSEAD, their books are published in 15+ languages, and they hold a Thinkers50 Radar Award. Through Krisos, the company they co-founded, they now buy traditional companies and transform them into self-managing organizations, with real money and real P&Ls on the line.
People reached every month
Founded 2016. Headquartered in The Netherlands. Active globally.
Newsletter subscribers
Pioneers studied
Masterclass alumni
Countries in our network
Keynotes given
Books in 15+ languages
Biographies
Pim
de Morree
Pim studied Industrial Engineering and Innovation Management at Eindhoven and left a corporate career in 2016, for the same reason Joost did: good work stuck inside an outdated system. He co-founded Corporate Rebels and co-authored two books. He also co-founded Krisos, where they buy traditional companies and rebuild them as self-managing organizations, the place where the ideas get tested for real.
Joost
Minnaar
Joost completed a Master's in Nanoscience and Nanotechnology at the University of Barcelona, then left a corporate job there in 2016 to co-found Corporate Rebels with Pim. He has spent the decade since inside the world's most progressive organizations. Joost is also pursuing a PhD on radically decentralized organizations at the Amsterdam Business Research Institute (VU University Amsterdam).
Practicing what we preach
Krisos, the company we co-founded, buys traditional businesses and transforms them into everything we believe in. Better jobs. No managers. No traditional hierarchy. Radical transparency around finances and salaries. Profit shared with everyone.
We have acquired three companies so far, with more in the pipeline as we expand into Germany, Netherlands, and North America.
Most thinkers in the future-of-work space write about change from the outside. We do both. The research informs the transformations. The transformations sharpen the research.
Books
Corporate Rebels - Make Work More Fun
Published 2020. 15+ translations. 50,000+ copies sold worldwide.
The book that launched the movement. Based on visits to the world’s most progressive workplaces, it lays out the eight trends shaping the world's most radical organizations and the practical steps any organization can take to start moving.
Start-up Factory - Haier's RenDanHeYi model and the end of management as we know it
Published 2022.
An in-depth look at how a single organization can spawn dozens of new ventures while staying true to a single set of principles. A field guide for leaders who want to combine entrepreneurial energy with progressive structure.
Products and platforms
The Corporate Rebels Masterclass
Our flagship online program. 500+ alumni from more than 40 countries. Designed for leaders ready to redesign their organizations around autonomy, transparency, and trust.
Rebel Cells, our global membership network
A peer network of organizations spanning 30+ countries. Monthly sessions, deep-dives with pioneers, and a working community for organizations working in (or transforming into) a progressive way of working.
Corporate Rebels Summit
Our annual flagship event. The 2025 edition featured Frederic Laloux, Jos de Blok, and Lisa Gill, among others. The Summit brings together pioneers, member organizations, and rebels who are reshaping how work works.
The 8 Trends
Our open framework describing the structural shifts that define progressive organizations. Used by leaders, consultants, and academics around the world to diagnose where their own organization stands.
Newsletter and social media
Our weekly newsletter reaches 60,000+ subscribers. Our social media channels combined reach more than 10 million people per month. Both are free, ad-free, and have been continuously published since 2016.
Pioneers directory
An open library of the pioneers we have studied. Useful for journalists looking for case studies, for academics looking for examples, and for leaders looking for proof.
Speaking
Pim and Joost share their insights and experiences through keynotes around the world.
Selected media coverage
Our work has been featured in The New York Times, Forbes, The Guardian, BBC, Huffington Post, Het Financieele Dagblad, NRC Handelsblad, De Tijd, Forbes, and dozens of national outlets across all continents.
Recognition
Thinkers50 – Top 30 Emergent Management Thinkers in the World.
Thinkers50 – Radar Award.
Chartered Management Institute – named among the new voices re-energizing management.
Tony Hsieh Award – celebrating Krisos' buy/transform approach and its positive impact on purpose and people.
2025 ZeroDX Award – Krisos recognized for being a powerful example in reshaping the world of work.
We co-authored teaching cases that are now taught at Harvard Business School and INSEAD.
Suggested interview angles
Topics we are happy to talk about in depth, with case studies and data ready.
Ten years of researching the future of work: what actually changed, what did not, and what we got wrong.
Inside progressive organizations: how decisions get made when nobody is in charge.
Why buying companies and transforming them is the missing piece. The Krisos story so far.
Radical transparency in practice: opening the books, sharing salaries, and what happens next.
The economics of progressive organizations. The performance case beyond the ethics case.
Why most transformations fail and what the rare successes have in common.
Lessons from a decade of visiting Buurtzorg, Haier, Morning Star, Semco, and other pioneers.
Decentralization at scale: the networked model and why large organizations are starting to look like networks.
The Corporate Rebels Summit and the rise of a global movement around new ways of working.
AI and self-management: how progressive organizations are adopting AI very differently from traditional ones.
Questions 
Answers
FAQ for journalists
A global research platform, community, and transformation practice for organizations that want to work differently. We study what works, prove it inside the companies we own through Krisos, and scale it through books, the Masterclass, Rebel Cells, the Summit, and our writing.
Those are specific methods or labels. We study the structural patterns that hold across radically new ways of working. The 8 Trends framework synthesizes a decade of fieldwork into the underlying shifts. We are method-agnostic and focused on what works in practice.
A company we co-founded that buys traditional mid-size businesses and transforms them into living examples of what we teach. Currently three companies acquired, expanding into Germany and North America.
Eindhoven, Netherlands. The team and community are global.
The Corporate Rebels business is funded by our books, the Masterclass, Rebel Cells memberships, and speaking. Krisos operates as a separate company that acquires and operates portfolio companies. Corporate Rebels donates 10% of its profits to causes that improve work and working conditions around the world.
CEOs, founders, HR and people leaders, transformation directors, board members, business school faculty, and journalists covering the future of work and management.