Ricardo Semler headlines the Corporate Rebels Summit 2026. Amsterdam, 19–20 November.

Explore the summit →

PTHR: Deepening Systems, Expanding Impact

Maria Lorenzo
Written by Maria Lorenzo September 01, 2025

PTHR was founded on a simple but ambitious idea: that work can be a force for energy, meaning, and shared purpose.Created by Perry Timms in the United Kingdom, the consultancy has shown that organizations can thrive without hierarchy by combining self-management, systems thinking, and a commitment to social and environmental responsibility. This philosophy resonates with the RenDanHeYi principles of autonomy, zero distance to customers, andshared rewards. Rather than adopting these ideas as slogans, PTHR has made them part of daily practice.

This blog post is part of 80+ case studies of progressive organizations we created for the ZeroDX awards 2025. These organizations embody the principles of RenDanHeYi in their work structures:

  • Zero Distance to customer: Decision what to build is based on insights from the marketplace

  • Autonomy: Small teams with full decision-making autonomy enable speed in execution

  • Shared Rewards: Everyone in the micro-enterprise participates in its financial success.

In 2025, the consultancy has entered a new chapter defined by deeper reflection on how these principles take shape in reality. Over the past year, the team has intensified its exploration of systems thinking, recognizing that real transformation requires more than agile methods or decentralized roles. Perry describes this perspective as essential to understanding how work systems evolve as living organisms. This approach has led PTHR to reimagine not just how decisions are made but how meaning flows across the organization.

Visual representations have become central to showing what this way of working looks like in practice. The team has created a constellation map that lays out how people and projects connect, and a basketball court-style model to illustrate how roles shift and overlap. This focus on visualizing relationships also reflects RenDanHeYi’s emphasis on decentralization, making it clear that work is not driven by hierarchy but by dynamic connections and sharedaccountability. Instead of relying only on documents or descriptions, they use these images to help colleagues and clients see and feel the difference. The visuals make their approach more concrete and accessible.

This deeper systems thinking has also shaped how the team handles challenges. Rather than simply reacting to immediate problems, PTHR has learned to pay attention to what the broader system is signaling. Perry has described this mindset as a way to notice when something feels slightly off and to address it early, before it grows into a biggerissue. It has helped the team stay steady and responsive, even during times of uncertainty.

That same attentiveness has shown up in how PTHR supports its people. When someone has needed to focus on family or personal matters, the team has approached those situations with understanding and a willingness to adapt.Instead of falling back on fixed procedures, they have talked openly about what would help and adjusted expectations together. This has created an environment where people feel trusted to be honest about their capacity and supported to contribute in a way that feels sustainable. It reflects RenDanHeYi’s belief that individuals can lead themselves when they have the space and trust to do so.

PTHR’s relationships with clients have evolved in parallel. Rather than working only as outside advisors, the consultancy has immersed itself in clients’ worlds and partnered with them in a much closer way. As Perry notes, “Wehaven’t done it in a sort of needy way. We’ve done it in a way where we want to immerse ourselves in who you are so we can help you better.” This commitment to genuine collaboration has helped build a level of trust that feels different from traditional consulting.

At the same time, innovation has taken on new urgency. With the economic landscape becoming more unpredictable, PTHR has decided to place more focus on activities that bring in revenue and keep the business healthy. This shift has not meant letting go of their values. In fact, Perry has noticed that the clarity about financial goals has sparked fresh ideas rather than holding people back. The team has come up with new offerings and ways of working bylistening closely to clients’ needs and spotting patterns in the work they do every day.

PTHR’s commitment to shared rewards has remained strong. The consultancy has continued to share financial information openly with the team and plans to move to a fully self-set pay approach by 2026. Although the timeline hasbeen adjusted to make sure the business remains stable, the intention behind this step has stayed firm.

Looking ahead, the team plans to evolve into full employee ownership and to launch new ventures in fields such as education and digitization. This next phase is not a departure from PTHR’s core identity but an extension of it, an example of decentralization in practice where growth happens through distributed initiative rather than centralizedcontrol. As Perry describes, the team is comfortable seeing this evolution as an ongoing mission rather than a plan withrigid milestones. Their willingness to adapt plans as conditions change shows a commitment to emergent strategy, another RenDanHeYi principle that values learning from real signals over imposing fixed plans. “We’re very comfortable having a bit of a continuing mission without too many miles,” he says. “Almost like we’re open to what comes our way.”

This stage of PTHR’s story is not defined by a single breakthrough but by the steady expansion of its principles into every aspect of work. The result has been an organization that remains grounded in purpose while constantly renewing itself. As Perry puts it, “Work has got to be something that brings people to life.” In that spirit, PTHR demonstrates that a business can be regenerative, adventurous, and deeply human, guided by a belief in what people can create when they own their work and trust their collective intelligence.

Written by Maria Lorenzo
Maria Lorenzo
Read more
Jun 29, 2026
Optimist vs pessimist vs realist: 3 types of colleagues you meet in every change effort
Joost Minnaar Written by Joost Minnaar
You probably know the joke already.Three people walk into a bar and stare at a glass of beer.The optimist says, "It's half full."The…
Read more about Optimist vs pessimist vs realist: 3 types of colleagues you meet in every change effort
Jun 29, 2026
Holacracy disadvantages: honest criticism and challenges of an innocent framework
Joost Minnaar Written by Joost Minnaar
Last week a topic stuck with me long after the Masterclass session ended.The case we discussed was Viisi, the Dutch financial firm that has…
Read more about Holacracy disadvantages: honest criticism and challenges of an innocent framework
Jun 01, 2026
Chain of command: your organization's biggest single point of failure
Joost Minnaar Written by Joost Minnaar
This winter my family and I were driving a campervan through northeast Australia. We started up north in the Daintree rainforest and were…
Read more about Chain of command: your organization's biggest single point of failure
Jun 01, 2026
Role ambiguity: 60 years of research reveals why unclear expectations destroy performance
Joost Minnaar Written by Joost Minnaar
A massive new meta-study just dropped in the Journal of Organizational Behavior.Gargi Sawhney and colleagues synthesized 60 years of role…
Read more about Role ambiguity: 60 years of research reveals why unclear expectations destroy performance
May 18, 2026
Sociocracy 3.0 examples: what a prison, a bank, and an outdoor retailer taught us
Joost Minnaar Written by Joost Minnaar
Last week around this time we were in Zurich, Switzerland. Three visits to pioneering organizations. A local gathering with over 140…
Read more about Sociocracy 3.0 examples: what a prison, a bank, and an outdoor retailer taught us
May 04, 2026
The science of social loafing: why groups kill individual effort (and how to fix it)
Joost Minnaar Written by Joost Minnaar
In the 1880s, a French agricultural engineer named Maximilien Ringelmann ran a curious experiment.He asked people to pull a rope. First…
Read more about The science of social loafing: why groups kill individual effort (and how to fix it)
Read all articles

Download: Free Guide

Unlock our in-depth guide on trends, tools, and best practices from over 150 pioneering organizations.

Subscribe below and receive it directly in your inbox.

    We respect your privacy. Unsubscribe at any time.