Why ANY Business Should Prioritize Purpose Over Profit

Pim de Morree
Written by Pim de Morree March 17, 2021

We often get asked why companies should prioritize purpose over profit. The answer is pretty f*cking simple.

3639 1140x0

Because it's the right thing to do. That's why.

Written by Pim de Morree
Pim de Morree
As co-founder of Corporate Rebels I focus on: researching, writing, speaking, and building our company.
Read more
Connect
Read more
Apr 28, 2024
The Purpose Experiment: From Dream to Crushing Reality
Tine Bieber Written by Tine Bieber
In late 2016, while searching for a thesis topic for my master's degree at Business School, I aimed to challenge the status quo and bring…
Read more about The Purpose Experiment: From Dream to Crushing Reality
Sep 03, 2023
The Purpose Dance: Shared and Individual Beats at the Heart of Organizational Impact
Marc-Peter Pijper Written by Marc-Peter Pijper
My wife and I, accompanied by our friends, often enjoy attending music festivals. What unites us is our mutual love for live music and the…
Read more about The Purpose Dance: Shared and Individual Beats at the Heart of Organizational Impact
Aug 20, 2023
Scaling the Right Way: Clarasys' Path Forward with Progressive Principles
Klara Nenadlova Written by Klara Nenadlova
At Clarasys, our core purpose is to make a lasting difference to the way how people work, live, and grow. As an independent consultancy…
Read more about Scaling the Right Way: Clarasys' Path Forward with Progressive Principles
Jun 14, 2023
Steward-ownership: Choosing Purpose Over Profit
Gijsbert Koren Written by Gijsbert Koren
This post is part of an ongoing series with inspiring stories about steward-owned companies that are changing the game. Steward-ownership…
Read more about Steward-ownership: Choosing Purpose Over Profit
May 11, 2023
Map of Meaning: Change The Meaning of Work Instead Of Organizational Structure
Pim de Morree Written by Pim de Morree
'Why am I here'? Ever wondered that, at work? How much you value the answer to that question, can be outlined with the map of meaning. Read…
Read more about Map of Meaning: Change The Meaning of Work Instead Of Organizational Structure
Mar 08, 2023
Steward-ownership: For Entrepreneurs Who Want to Make a Positive Impact
Gijsbert Koren Written by Gijsbert Koren
Have you heard about steward-ownership? If not, you probably heard that Patagonia’s founder, Yvon Chouinard, is giving away his company to…
Read more about Steward-ownership: For Entrepreneurs Who Want to Make a Positive Impact
Read all articles

Download: Free Guide

Unlock our in-depth guide on trends, tools, and best practices from over 150 pioneering organizations.

Subscribe below and receive it directly in your inbox.

    We respect your privacy. Unsubscribe at any time.