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10 Common Questions About K2K’s Radical Organizational Transformations—Answered

Joost Minnaar
Written by Joost Minnaar May 18, 2025

For the past weeks, I’ve analyzed dozens of Q&A sessions with (former) K2K members, the Basque consultancy that has transformed more than 100 companies into radically transparent, self-managed, hierarchy-free organizations. These Q&A sessions were part of our six-week Masterclass where practitioners explored the reality of self-managing organizations. 

K2K’s model is not theoretical. It’s built on real-world transformations of companies in Spain, Latin America, and beyond. They’ve helped organizations eliminate hierarchy, implement full transparency, and distribute decision-making—all without collapsing into chaos. But if you think this sounds too idealistic, you’re not alone.

Skepticism is healthy. That’s why I’ve compiled 10 of the most common and toughest questions that practitioners ask about K2K’s model—along with the no-BS answers straight from the people who do this work every day.


1. No managers? No hierarchy? How does anything get done?

"We eliminate hierarchy, but not leadership. Everyone works in self-managed teams. People take ownership of their work instead of waiting for orders."

Traditional organizations are built on control. K2K’s approach is built on trust.

  • No bosses. No one approves vacation requests or micromanages performance.
  • Teams make their own decisions. Hiring, budgets, and strategy—handled collectively.
  • No department silos. Information is shared transparently, so people can act without waiting for permission.

Does it feel uncomfortable at first? Absolutely. But K2K has done this in over 100 companies. It works.


2. If there’s no hierarchy, what happens to middle managers?

"We don’t fire anyone. Middle managers transition into other roles based on their skills and experience. They just stop ‘managing’ people."

Middle management is not an inherently bad thing. But in most organizations, it creates bottlenecks and bureaucracy. Instead of axing people, K2K helps them find roles where they contribute without controlling others.

  • Some move into specialist roles (finance, operations, sales).
  • Some coach teams instead of directing them.
  • Some leave voluntarily because they don’t like the new model.

And the surprising part? After a year or two, many former managers say they’re happier than ever​.


3. What about decision-making? Doesn’t this slow everything down?

"At first, yes. People are used to being told what to do. But once they realize they actually have power, decisions happen faster because they don’t need approval from above."

Self-managed teams don’t mean endless debates. They use:
✔ Transparent information—everyone has access to financials and key data.
✔ Clear guidelines—not free-for-all decision-making.
✔ Facilitators, not bosses—people help guide conversations but don’t dictate.

Hierarchy creates bottlenecks. Self-management removes them.


4. What’s the biggest challenge on Day 1 of transformation?

"The hardest part is unlearning old habits. People still act as if the old hierarchy exists. It takes months before they fully trust the new system."

Most organizations have decades of command-and-control thinking baked into their culture. On Day 1:

  • Some people hesitate to take responsibility.
  • Some wait for orders even when they no longer need to.
  • Some panic because they don’t know what’s expected of them.

It takes six months to a year before the shift fully clicks. But once it does, work becomes faster, smoother, and more rewarding.


5. How does K2K handle salaries?

"We set a salary ratio—typically 2:1 or 2.5:1 between the highest and lowest salaries. Salaries are 100% transparent. No secret negotiations."

K2K eliminates salary secrecy and absurd pay gaps. They:

  • Publish everyone’s salary (including former CEOs).
  • Ensure the highest-paid person makes no more than 2–2.5x the lowest.
  • Never cut salaries—only raise them for those underpaid.

The result? No power struggles over pay, no resentment, and no hidden politics.


6. What if employees don’t want self-management?

"We don’t impose it. Employees vote on whether to move forward. If they don’t want it, we don’t do it."

Before starting a transformation, K2K requires a company-wide vote. If at least 80% of employees don’t say ‘yes,’ the transformation doesn’t happen.

This forces buy-in from Day 1. No CEO can just declare the company self-managed—the employees must choose it.


7. Does this work in large companies?

"We’ve transformed companies from 15 employees to over 3,000. Scale isn’t the issue—culture is."

Large organizations can self-manage, but they need:
✔ Strong internal networks instead of rigid hierarchies.
✔ A commitment to full transparency—no hidden information.
✔ A team-based, decentralized structure.

It’s harder in a massive corporation, but K2K has done it—even in factories, city councils, and multinational businesses.


8. How do you handle employees who resist change?

"We don’t force anyone to stay. Some people love hierarchy. That’s fine. But they usually leave on their own."

K2K doesn’t fire people for resisting change. But over time:
✔ People who thrive on autonomy stay.
✔ People who need authority tend to leave.

There’s no hard rule—but most people either adapt or move on within two years.


9. Does this only work in Spain and Latin America?

"We’ve transformed companies in Spain, Mexico, Brazil, and India. The principles work anywhere, but local cultures shape the details."

Self-management isn’t a Spanish idea. It’s a competence idea. But:

  • Some industries adapt faster than others.
  • Some cultural norms require tweaking the approach.

The core principles, though? Universal.


10. What’s the ROI of self-management?

"Revenue goes up. Profitability goes up. Retention goes up. And people are actually happy to come to work."

Here’s what happens after transformation:
✔ Lower turnover—employees don’t quit because they own their work.
✔ Higher engagement—people actually care about results.
✔ Better financial performance—no wasted layers of bureaucracy.

It’s not just about feeling good. It’s about building a business that works.


Final Thought: This Isn’t a Theory—It’s a Proven Model

K2K’s work proves that self-management isn’t a fantasy—it’s a repeatable, scalable approach. It takes effort, but when done right, it creates organizations where people thrive and businesses grow.

Want to learn more? Join our Corporate Rebels Masterclass, where we dive into real-world transformations like K2K.

👉 Find out more here.

Written by Joost Minnaar
Joost Minnaar
Co-founder Corporate Rebels. My daily focus is on research, writing, and anything else related to making work more fun.
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