Joost Minnaar

Joost Minnaar

Joost is the co-founder of Corporate Rebels on a mission to make work more fun.

About Joost

Together with Pim de Morree, he founded Corporate Rebels after leaving his corporate job in Barcelona in 2016.

Joost’s passion lies in making work more fun. He dedicates his time to research, writing, and creating courses for the Corporate Rebels community. Through these efforts, Joost helps inspire and educate organizations worldwide on how to create better workplaces.

Joost also co-founded:

  • Krisos – a private equity company that acquires businesses and transforms them into self-managing organizations.

  • The Corporate Rebels Foundation – a registered charity on a mission to end inhumane workplaces.

  • ThermoSwap – a climate tech company providing revolutionary and highly efficient solid-state heat exchangers.

Education

  • Industrial Engineering & Management Science (BSc, Eindhoven University of Technology)
  • Innovation Management (MSc, Eindhoven University of Technology)

Achievements

In 2018, Pim and Joost were listed on the Thinkers50 Top 30 Emergent Management Thinkers. They won the Thinkers50 2019 Radar Award and were named as one of the “new voices reenergizing management”.

Books

Articles written by Joost Minnaar

Jun 01, 2025
Hierarchies Are Dead. Haier Built a Company Without Bosses.
Joost Minnaar Written by Joost Minnaar
Imagine working at a company where no one tells you what to do. No managers breathing down your neck. No pointless performance reviews. No…
Read more about Hierarchies Are Dead. Haier Built a Company Without Bosses.
May 18, 2025
10 Common Questions About K2K’s Radical Organizational Transformations—Answered
Joost Minnaar Written by Joost Minnaar
For the past weeks, I’ve analyzed dozens of Q&A sessions with (former) K2K members, the Basque consultancy that has transformed more…
Read more about 10 Common Questions About K2K’s Radical Organizational Transformations—Answered
May 11, 2025
Why Your Manager is (Probably) Incompetent
Joost Minnaar Written by Joost Minnaar
Ever wonder why your to-do list never shrinks, your manager is clueless, and getting a simple approval feels like negotiating world peace?…
Read more about Why Your Manager is (Probably) Incompetent
May 04, 2025
10 Questions About Haier’s RenDanHeYi Model—Answered
Joost Minnaar Written by Joost Minnaar
For the past few weeks, I’ve been analyzing around 10 Q&A sessions with team members from Haier, the Chinese multinational that has…
Read more about 10 Questions About Haier’s RenDanHeYi Model—Answered
Mar 30, 2025
10 Questions About Buurtzorg's Self-Management Model - Answered
Joost Minnaar Written by Joost Minnaar
For the past weeks, I’ve analyzed dozens of Q&A sessions with Buurtzorg team members. Here are the 10 biggest questions that came…
Read more about 10 Questions About Buurtzorg's Self-Management Model - Answered
Mar 09, 2025
You Can’t Change an Organization Without Changing Yourself
Joost Minnaar Written by Joost Minnaar
The hardest part of leading transformation? Looking in the mirror. When companies talk about transformation, they usually focus on…
Read more about You Can’t Change an Organization Without Changing Yourself
Read all articles

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