Ricardo Semler headlines the Corporate Rebels Summit 2026. Amsterdam, 19–20 November.

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Joost Minnaar

Joost Minnaar

Joost is the co-founder of Corporate Rebels on a mission to make work more fun.

About Joost

Together with Pim de Morree, he founded Corporate Rebels after leaving his corporate job in Barcelona in 2016.

Joost’s passion lies in making work more fun. He dedicates his time to research, writing, and creating courses for the Corporate Rebels community. Through these efforts, Joost helps inspire and educate organizations worldwide on how to create better workplaces.

Joost also co-founded:

  • Krisos – a private equity company that acquires businesses and transforms them into self-managing organizations.

  • The Corporate Rebels Foundation – a registered charity on a mission to end inhumane workplaces.

  • ThermoSwap – a climate tech company providing revolutionary and highly efficient solid-state heat exchangers.

Education

  • Industrial Engineering & Management Science (BSc, Eindhoven University of Technology)
  • Innovation Management (MSc, Eindhoven University of Technology)

Achievements

In 2018, Pim and Joost were listed on the Thinkers50 Top 30 Emergent Management Thinkers. They won the Thinkers50 2019 Radar Award and were named as one of the “new voices reenergizing management”.

Books

Articles written by Joost Minnaar

Aug 24, 2026
Corporate bureaucracy has a cure. This company found it.
Joost Minnaar Written by Joost Minnaar
A few years ago, Haier Group founder Zhang Ruimin told me about a disease that every company eventually catches.It is not a medical one. It…
Read more about Corporate bureaucracy has a cure. This company found it.
Jul 27, 2026
Team cohesion: what anthropology teaches us about holding organizations together
Joost Minnaar Written by Joost Minnaar
I'm writing this from the SINA village in Mpigi, Uganda.We've just spent a week traveling around the country to visit SINA, a network that…
Read more about Team cohesion: what anthropology teaches us about holding organizations together
Jul 27, 2026
The decentralized organization: lessons from 3 German pioneers
Joost Minnaar Written by Joost Minnaar
Last week I spent a few days in Germany's Rhein-Ruhr area, in the middle of a 39°C heatwave, visiting three pioneering decentralized…
Read more about The decentralized organization: lessons from 3 German pioneers
Jun 29, 2026
Optimist vs pessimist vs realist: 3 types of colleagues you meet in every change effort
Joost Minnaar Written by Joost Minnaar
You probably know the joke already.Three people walk into a bar and stare at a glass of beer.The optimist says, "It's half full."The…
Read more about Optimist vs pessimist vs realist: 3 types of colleagues you meet in every change effort
Jun 29, 2026
Holacracy disadvantages: honest criticism and challenges of an innocent framework
Joost Minnaar Written by Joost Minnaar
Last week a topic stuck with me long after the Masterclass session ended.The case we discussed was Viisi, the Dutch financial firm that has…
Read more about Holacracy disadvantages: honest criticism and challenges of an innocent framework
Jun 01, 2026
Chain of command: your organization's biggest single point of failure
Joost Minnaar Written by Joost Minnaar
This winter my family and I were driving a campervan through northeast Australia. We started up north in the Daintree rainforest and were…
Read more about Chain of command: your organization's biggest single point of failure
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