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Joost Minnaar

Joost Minnaar

Joost is the co-founder of Corporate Rebels on a mission to make work more fun.

About Joost

Together with Pim de Morree, he founded Corporate Rebels after leaving his corporate job in Barcelona in 2016.

Joost’s passion lies in making work more fun. He dedicates his time to research, writing, and creating courses for the Corporate Rebels community. Through these efforts, Joost helps inspire and educate organizations worldwide on how to create better workplaces.

Joost also co-founded:

  • Krisos – a private equity company that acquires businesses and transforms them into self-managing organizations.

  • The Corporate Rebels Foundation – a registered charity on a mission to end inhumane workplaces.

  • ThermoSwap – a climate tech company providing revolutionary and highly efficient solid-state heat exchangers.

Education

  • Industrial Engineering & Management Science (BSc, Eindhoven University of Technology)
  • Innovation Management (MSc, Eindhoven University of Technology)

Achievements

In 2018, Pim and Joost were listed on the Thinkers50 Top 30 Emergent Management Thinkers. They won the Thinkers50 2019 Radar Award and were named as one of the “new voices reenergizing management”.

Books

Articles written by Joost Minnaar

Nov 06, 2025
Why Flat Organizations Must Be Full of Leaders
Joost Minnaar Written by Joost Minnaar
​Landing somewhere new always brings back echoes of the last time I was there. As I step into Shanghai again, I’m taken back to my previous…
Read more about Why Flat Organizations Must Be Full of Leaders
Oct 30, 2025
Big Data Confirms It: Less Hierarchy = Stronger Culture
Joost Minnaar Written by Joost Minnaar
A new paper by Arianna Marchetti and one of my favourite academics, Phanish Puranam, just dropped in the Strategic Management Journal.…
Read more about Big Data Confirms It: Less Hierarchy = Stronger Culture
Oct 23, 2025
The 8 Hidden Taxes of Bureaucracy
Joost Minnaar Written by Joost Minnaar
Early in my career, I noticed something odd: my colleagues and I spent half our time writing reports. Nobody read them. Nobody gave…
Read more about The 8 Hidden Taxes of Bureaucracy
Oct 09, 2025
Holacracy Revisited: Lessons from Viisi and Liip
Joost Minnaar Written by Joost Minnaar
The Fall cohort of our Masterclass (​Progressive Organizational Design​) is already in its third week. The case of this week? Viisi, a…
Read more about Holacracy Revisited: Lessons from Viisi and Liip
Oct 02, 2025
From Refugee Camps To Self-Management: What We Can Learn From SINA
Joost Minnaar Written by Joost Minnaar
Last week, I had the chance to meet Etienne Salborn in China at the ZeroDX conference. Etienne is the founder of the Social Innovation…
Read more about From Refugee Camps To Self-Management: What We Can Learn From SINA
Sep 25, 2025
Why The Future Of Work Means Removing Walls
Joost Minnaar Written by Joost Minnaar
Last week, I found myself climbing the Great Wall in China with a group of fantastic people from progressive workplaces around the world.…
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