Joost Minnaar

Joost Minnaar

Joost is the co-founder of Corporate Rebels on a mission to make work more fun.

About Joost

Together with Pim de Morree, he founded Corporate Rebels after leaving his corporate job in Barcelona in 2016.

Joost’s passion lies in making work more fun. He dedicates his time to research, writing, and creating courses for the Corporate Rebels community. Through these efforts, Joost helps inspire and educate organizations worldwide on how to create better workplaces.

Joost also co-founded:

  • Krisos – a private equity company that acquires businesses and transforms them into self-managing organizations.

  • The Corporate Rebels Foundation – a registered charity on a mission to end inhumane workplaces.

  • ThermoSwap – a climate tech company providing revolutionary and highly efficient solid-state heat exchangers.

Education

  • Industrial Engineering & Management Science (BSc, Eindhoven University of Technology)
  • Innovation Management (MSc, Eindhoven University of Technology)

Achievements

In 2018, Pim and Joost were listed on the Thinkers50 Top 30 Emergent Management Thinkers. They won the Thinkers50 2019 Radar Award and were named as one of the “new voices reenergizing management”.

Books

Articles written by Joost Minnaar

Aug 28, 2025
Decentralization At Scale: Why The Strongest Organizations Look Like Bazaars
Joost Minnaar Written by Joost Minnaar
Last week, we caught up with Ken Everett and his son Peter.  Ken is the founder of the N2N network, a global learning network of educators…
Read more about Decentralization At Scale: Why The Strongest Organizations Look Like Bazaars
Aug 14, 2025
Purpose vs. Profit: What Happens When Flat Companies Lose The Balance
Joost Minnaar Written by Joost Minnaar
Last week I was sitting in the Old Imperial Bar of the Imperial Hotel in Tokyo, a room still dressed in the warm, geometric style of Frank…
Read more about Purpose vs. Profit: What Happens When Flat Companies Lose The Balance
Aug 07, 2025
Lessons From Three of Japan's Most Progressive Workplace Pioneers
Joost Minnaar Written by Joost Minnaar
I just returned from a few intense, inspiring days in Tokyo.  The reason? To meet with Yuji Yamada (our ​Rebel Cell​ Japan coordinator),…
Read more about Lessons From Three of Japan's Most Progressive Workplace Pioneers
Jul 24, 2025
Flat Organizations Aren't a Fad. They Are The Future.
Joost Minnaar Written by Joost Minnaar
Last week, I was in China on a business trip. One of the highlights? A visit to the progressive powerhouse Haier in Qingdao. While there, I…
Read more about Flat Organizations Aren't a Fad. They Are The Future.
Jul 10, 2025
Self-Management Is Not a Religion (But It's Starting To Look Like One)
Joost Minnaar Written by Joost Minnaar
In preparing for the summer '25 cohort of our Corporate Rebels Masterclass, I had conversations with two founders of wildly successful…
Read more about Self-Management Is Not a Religion (But It's Starting To Look Like One)
Jun 19, 2025
Beyond Hierarchies: The Real Org Chart
Joost Minnaar Written by Joost Minnaar
A month ago, white smoke curled from a chimney in Rome. ​Crowds gathered. News anchors speculated. The world held its breath. A new pope…
Read more about Beyond Hierarchies: The Real Org Chart
Read all articles

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