EARLY BIRD PROMOTION: Register for the Masterclass by May 31 to secure lifetime(!) access. (Only 9 spots remaining)

More info.

Haier: Organizing to Build Smart Products

Joost Minnaar
Written by Joost Minnaar May 04, 2022

Sometime last year, I worked with Professors Michael Lee and Wesley Koo on the development of a teaching case on Haier and its Rendanheyi model. The case was recently published by INSEAD — one of the world's leading (and largest) business schools. Check it out.

4485 1140x0

The case, titled "Haier: Organizing to Build a Smart Ecosystem Brand," describes the recent evolution of Haier’s radically decentralized, market-based organizing model known as Rendanheyi.

In the case, we explore how the latest evolution of the Rendanheyi model supports Haier’s newest strategy of creating a platform ecosystem of interconnected products and services that adapt intelligently to a user's needs.

Teaching objectives

The teaching case introduces students to key topics in both organizational design and tech ecosystems.

On INSEAD's website, we advocate that the case can be used in the following settings:

  • A core course on organizational behavior to highlight traditional organization design concepts, such as the link between strategy and structure, and the trade-offs between internal competition and collaboration while exploring less hierarchical forms of organizing.
  • A specialized class on organizational design to explore radically decentralized organizational designs that incorporate market dynamics within the boundaries of a traditional firm, and the related benefits and tensions that arise.
  • A strategy core course and electives on technology strategy to teach ecosystem strategy, where the prime objective is to understand how different technologies work together to deliver a coherent experience for the end user, and how an ecosystem leader galvanizes complementors (both external and internal) to make that happen.
  • A marketing class, to teach the novel concept of ecosystem brands where companies utilize a combination of products and services to create a joint value proposition.

Interested to learn more about the case? Take a look at INSEAD's website and check out our teaching case.

Haier: Organizing to Build Smart Products
Click to tweet

Corporate Rebels Academy

Haier and its Rendanheyi model is also a key case at our own Corporate Rebels Academy. Check it out!.

Written by Joost Minnaar
Joost Minnaar
Co-founder Corporate Rebels. My daily focus is on research, writing, and anything else related to making work more fun.
Read more
Apr 28, 2024
The Purpose Experiment: From Dream to Crushing Reality
Tine Bieber Written by Tine Bieber
In late 2016, while searching for a thesis topic for my master's degree at Business School, I aimed to challenge the status quo and bring…
Read more about The Purpose Experiment: From Dream to Crushing Reality
Mar 03, 2024
The Scare Them Away Letter: A Recruitment Tool for Self-Managed Companies
Lisa Gill Written by Lisa Gill
Hiring people in a self-managing organization can be tricky. Bossless organizations may seem like a dream, but once people start working in…
Read more about The Scare Them Away Letter: A Recruitment Tool for Self-Managed Companies
Feb 11, 2024
How a Turkish Self-Managing Company Solved Its Hiring Problem with a Dating Approach
Joost Minnaar Written by Joost Minnaar
Finding the right people for your self-managed company is hard. You need more than skills and qualifications. You need someone who fits…
Read more about How a Turkish Self-Managing Company Solved Its Hiring Problem with a Dating Approach
Sep 17, 2023
Intelligent Failures vs. Costly Mistakes: Navigating the Innovation Paradox
Amy Edmondson Written by Amy Edmondson
Do the words “failure" and "intelligent” even belong in the same sentence? Sure, “fail fast, fail often” is practically the motto of…
Read more about Intelligent Failures vs. Costly Mistakes: Navigating the Innovation Paradox
Sep 03, 2023
The Purpose Dance: Shared and Individual Beats at the Heart of Organizational Impact
Marc-Peter Pijper Written by Marc-Peter Pijper
My wife and I, accompanied by our friends, often enjoy attending music festivals. What unites us is our mutual love for live music and the…
Read more about The Purpose Dance: Shared and Individual Beats at the Heart of Organizational Impact
Aug 20, 2023
Scaling the Right Way: Clarasys' Path Forward with Progressive Principles
Klara Nenadlova Written by Klara Nenadlova
At Clarasys, our core purpose is to make a lasting difference to the way how people work, live, and grow. As an independent consultancy…
Read more about Scaling the Right Way: Clarasys' Path Forward with Progressive Principles
Read all articles

Download: Free Guide

Unlock our in-depth guide on trends, tools, and best practices from over 150 pioneering organizations.

Subscribe below and receive it directly in your inbox.

    We respect your privacy. Unsubscribe at any time.