This Thought Experiment Should Be Mandatory For Every Business Leader

Joost Minnaar
Written by Joost Minnaar February 12, 2022

Ever heard of the Veil of Ignorance? I had never heard about this classic thought experiment until recently. I suddenly stumbled upon it this past month in two books I was reading. Interestingly enough, these two books were about completely different topics—one is about blockchain and cryptocurrencies, the other about so-called "net positive" companies. After I read about the thought experiment in both books, I realized that an adapted version of this thought experiment should be a mandatory exercise for every business leader.

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What is the Veil of Ignorance?

The Veil of Ignorance (sometimes referred to as "the original position") is a thought experiment popularized by 20-century philosopher John Rawls with the goal of thinking more clearly and impartially about the fair organizing principles of a society based on solidarity.

The actual thought experiment is both brilliant as simple. The authors of Net Positive describe it as follows:

"Imagine you are setting up a political and economic system, but you don't know your place in society, class position or social status... [or] fortune in the distribution of natural assets and abilities, intelligence and strength.

What kind of system would you design if you didn't know whether you would be born a white male in a wealthy country, or a Syrian girl in a refugee camp? What kind of policies would you want in place, and how would you want companies to behave?

The answer is obvious. Respect, equity, compassion, humanity, and justice would be at the core. The system would provide a basic foundation of well-being and dignity for all, with people at the center, not money."

The Veil of Ignorance: This thought experiment should be mandatory for every business leader
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Validated by Science

Rawls argued that the veil of ignorance thought experiment can be seen as a moral reasoning device designed to promote more impartial decision-making. This is done by denying the decision makers access to potentially biased information about who will benefit most or least from the available options they can choose from.

And guess what? Researchers recently validated Rawl's argument. In a study from 2019, Huang, Greene & Bazerman demonstrated across seven different experiments—with over 6,000 participants—that Veil of Ignorance reasoning leads to choices that favor the greater good.

Moreover, the research also indicated that when people make decisions behind a Veil of Ignorance, their decisions tend to be more impartial and socially beneficial. How about that.

The leadership version

Here’s a thought: the Veil of Ignorance can also be used as a powerful thought experiment for leaders—after a small adaptation. Instead of thinking about the general organization of society, we can use this thought experiment to think about the organization of smaller things, like companies and teams.

How would that work? It is simple. Instead of asking yourself:

'What kind of world would we want if we did not know what circumstance we were born into?'

You can ask yourself (or leadership team) this:

'What kind of organization would we want if we did not know what positions we would fulfill in the organization?'

Team leaders can ask something along the lines of:

'What kind of team would we want if we did not know what roles we would play in the team?'

As a leader you should ask yourself:'What kind of organization would we want if we did not know what positions we would fulfill in the organization?'
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Your turn

Are you a leader? You should strongly consider engaging yourself in this simple thought experiment. And by strongly consider, we mean actually doing it.

We predict it will prompt you to make more fairer decisions that will maximize the collective welfare of your team or organization.

Let us know how it goes!

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Written by Joost Minnaar
Joost Minnaar
Co-founder Corporate Rebels. My daily focus is on research, writing, and anything else related to making work more fun.
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